Arturo Paz Maracaturra Espresso

Arturo is a third-generation coffee farmer and part of the close-knit Paz family, who have worked side-by-side for years in the Honduran coffee industry. From their base in Peña Blanca, Santa Bárbara, they operate San Vicente Coffee Exporters, a dry mill and export company that has been key to the region's transformation.

In 2012, Arturo and his cousin Benjamín—known for his infectious energy and for also being a renowned producer—decided to start their own coffee project in the mountains of Santa Bárbara, right on the edge of a nature reserve. The microclimate is unusual for Honduras: altitudes ranging from 1,630 to 1,730 meters, cool, humid air, and vegetation that remains green even in the dry season, thanks to the dense clouds that blanket the mountains.

For a long time, Santa Bárbara wasn't synonymous with quality coffee. But the Paz family made a bold move to change that narrative: they researched, tested varieties, and supported local producers with great potential. Today, this region is a benchmark, and much of that is due to their work.

Arturo has transformed his farm into a laboratory of excellence, dividing it into plots to cultivate unique varieties: Pacas, Pacamara, Bourbon, Maragogype… and even a plot dedicated exclusively to Gesha. This commitment to quality has put his farm—now Santa Bárbara—on the map of specialty coffee.